Selling on eBay can be a great way to attract thousands or even tens of thousands of potential customers to an internet business. The problem is many other people think the same thing and are selling all kinds of merchandise for incredibly low prices. eBay can definitely seem like a buyer's market but it doesn't have to be. When it comes to selling on eBay there are ways to grab someone's attention and bring them to your auction instead of to a similar one. Remember that most buyers are searching for products so be sure to use popular key words to get their attention. Start the bidding low to get people interested in your product, and offer customers free shipping. These are just a few of the ways to increase your auctions' exposure without increasing your listing fees.
When you list an auction on eBay start by thinking of what you would search for if you were looking for your product. Fit as many of these key words as possible into your title. The more of these key words you can use, the more likely someone is to see your auction. If you are selling the first season of Seinfeld on DVD try a title like "Complete Season 1 Collection Seinfeld DVD." Also in the description list all of the names of the episodes and include the word "Pilot" in the description for episode one and "Season Finale" for the last episode. This means that people will find your auction when they look for season 1, and someone looking for the entire set may also see your auction. Maybe they decide to get season 1 now and buy the rest later? Including as many important keywords as you can in your title and item description will draw the maximum number of people to your listing.
Another way to increase your exposure is to set your starting price as low as possible. Low starting prices have 2 advantages.
First, it will cost you less money to list the auction.
Second, potential customers will generally bid on the cheapest auction or at least put that auction in their watch list. In the end, the price will go up but once someone has decided they want something they may be willing to pay more for it.
Retail stores use the same theory when they let customers touch and use items hoping that we will go from "considering it" to "I need it." If you know what an item should sell for you can feel safe setting your starting price at 99 cents knowing that the auction is likely to end at $15 or more if there is a last minute bidding war.
As expensive as shipping and handling can be, it might be worth offering free shipping. Lately eBay has been offering more exposure to anyone offering this. In fact people can refine searches to look for items that promise free shipping. You need to be careful with this because it could end up costing you money if you have to have a higher starting bid. But anything that allows potential customers to find your auction more easily is a good thing.
eBay has grown to be a highly competitive market that usually favors the buyers. With practice and a few creative ideas you will be able to turn the tables, get your auctions more exposure, and increase your sales. The days of getting rich quick on eBay are over. Now is the time to differentiate yourself from other sellers and get customers clicking on your auctions.
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